About Rtbrick
Rtbrick is a leading technology company focused on providing innovative networking solutions. Our mission is to transform the infrastructure landscape by delivering disaggregated, high-performance networking software. We are dedicated to fostering a collaborative and inclusive work environment, where creativity and new ideas are encouraged to drive growth and innovation.
Position Summary
As the first dedicated marketing leader in the U.S., you will be the voice that names that fight, sharpens the contrast against the Ciscos, Junipers, and Nokias of the world, and makes Rtbrick the obvious shortlist alternative every time a U.S. operator rethinks their edge or data center. You will own how Rtbrick shows up — to Tier-1 and Tier-2 carriers, regional ISPs, hyperscalers, data- center operators, white-box hardware partners, and the analyst and press community. You will translate deep technical differentiation (disaggregation, IP/MPLS, BNG, CGNAT, Layer 3 routing, DC Interconnect) into a sharp, digital-first, social-fluent narrative that drives pipeline, share of voice, and brand preference. You will be the connective tissue between engineering, sales, and the customer — runnowning content, managing trade-show presence, and making sure RTBrick wins the conversation wherever the buyer is paying attention.
Key Responsibilities
- Build and execute the U.S. marketing strategy - Develop a clear positioning against incumbent vendors, sharp messaging, demand generation, and brand awareness in tight partnership with the global marketing team in Europe.
- Own the digital marketing engine end-to-end - Manage website, SEO/SEM, paid media, marketing automation, email nurture, account-based marketing, and analytics. Establish KPIs and report on pipeline contribution.
- Run a social-first content engine - Ensure presence on LinkedIn, X, YouTube, podcasts, and emerging technical communities. Build executive social presence, partner with creators in the networking community, and turn customer wins into shareable moments.
- Lead content development across formats - Create solution briefs, white papers, technical blogs, customer case studies, video, podcasts, webinars, and social content that resonates with both technical buyers and executive decision-makers.
- Plan and run Rtbrick’s U.S. trade-show and event presence - Develop booth strategy, speaking submissions, customer meetings, and lead capture for events like MPLS/SDN/AI Net World Congress, NANOG, ONUG, Fiber Connect, OFC, Open Compute Summit, and regional ISP forums.
- Drive PR and analyst relations in North America - Build relationships with telecom and data center press and analysts, focusing on competitive share of voice against incumbents.
Requirements
- 8+ years of B2B marketing experience, with at least 3 years in a leadership role.
- Bachelor’s degree in marketing, communications, business, engineering, or a related field; MBA a plus but not required.
Additional Requirements
- Availability for occasional travel in the U.S.
- Capacity to handle high-pressure, fast-paced environments.
Skills
Must Have
Proficiency in B2B marketing for building marketing strategies for challenger brands.Experience with digital marketing for running campaigns across SEO, paid search, and social media.Expertise in content development for creating white papers, case studies, blogs, and social posts.Experience with trade-show management for planning and executing event programs.Knowledge of technical marketing for understanding Layer 3 routing, service-provider edge, and data center networking.Excellent written and verbal communication for being a public-facing voice for the brand.Experience with PR and analyst relations for building relationships with telecom and data center press.Experience with account-based marketing for targeting top-tier U.S. carriers and data center operators.Experience with customer advocacy for building reference stories and joint announcements.Experience with agency management for scaling the team and managing budgets.Lead digital transformation projects to enhance market reach.Conduct market research to align strategies with industry trends.Design analytics dashboards to monitor campaign effectiveness.
Benefits
Comprehensive health, dental, and vision insurance.401(k) matching program.Flexible work hours and remote options.
Role Details
LocationFremont, California, United States
TypeFull-time
DepartmentSales and Marketing
Salary Range$120,000 - $150,000 per year
